.2024 has actually been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, when adapted to getting billions in equity capital each year, have raised nearly $360 thousand thus far this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That lag results from market concentration, improved regulative stress, as well as financial uncertainties.ADWEEK talked with 5 VCs that remain to acquire adtech business, even with these problems, regarding what they are searching for and what they steer clear of. Perhaps unsurprisingly, these clients are targeting chances in privacy-focused innovations as well as industry-specific regions such as hooked up TV.